New: see what we shipped — Changelog
Public data onlyCross-platformTransparent scoring
S.M.A.R.T. Metrics
A public-data score across engagement, content, consistency and growth.
How the score works
Each component is scored 0-100, then combined into one overall score and a grade.
- Engagement
- Engagement rate compared with platform benchmarks for accounts of the same size.
- Content
- Average likes per post (comments when likes are hidden; per-view on YouTube and TikTok) compared with benchmarks for the account’s size.
- Consistency
- Posting frequency compared with the platform’s optimal range.
- Growth
- Whether engagement on recent posts is rising or falling compared with older posts.
Live sample
Anonymised scores from recently analysed public accounts.
Instagram
82
Good
Instagram
27
Poor
Instagram
33
Poor
TikTok
27
Poor
Live sample · updated
Limitations (read before deciding)
- Scores reflect a point-in-time snapshot; they can change as accounts grow or posting cadence shifts.
- We do not verify income, past brand deals, or off-platform audience unless you add them to your profile.
- Founding marketplace inventory is still seeding; empty categories are recruitment states, not product bugs.
- Public profile and post signals only — no passwords, private APIs, or account takeover.
Platforms
Instagram, TikTok and YouTube. Each platform is analyzed using platform-specific metrics and benchmarks.
S.M.A.R.T. questions
How is the S.M.A.R.T. score calculated?
The S.M.A.R.T. score combines four scorer components: engagement, content, consistency and growth. Each component is scored 0-100, then combined into one overall score.
What data do you use?
We use only publicly available data from social media profiles and posts. This includes follower counts, engagement metrics (likes, comments, shares), post frequency, content types, and other information visible to anyone viewing the account. We never access private data or require account credentials.
Is it free to use?
Yes. Anyone can analyze one public account every 48 hours per device, with no signup. Signed in, one credit runs one analysis, and a failed analysis refunds its credit.
Which platforms are supported?
Instagram, TikTok and YouTube. Each platform is analyzed using platform-specific metrics and benchmarks.
How accurate is the analysis?
Our analysis is based on publicly available data. Accuracy depends on data availability and account activity.
Do you store account data?
We store aggregated metrics and scores for accounts you analyze through our platform. This data is used to provide historical trends and comparative analysis. We never store private information or require account access.