How to Read Your Analyze Report in 5 Minutes

How to Read Your Analyze Report in 5 Minutes

Your Analyze report has six main parts. Here's what each one means and how to use it.

1. Profile Overview

Followers/subscribers, bio, post/video count. Quick snapshot of the account.

2. Engagement Metrics

Likes, comments, views (YouTube/TikTok), and engagement rate. Formula depends on platform—Instagram uses followers; YouTube and TikTok use views.

3. Content Performance

Best- and worst-performing posts, latest posts, posting frequency. Use this to see what works and what doesn't.

4. S.M.A.R.T Score

Overall score (0–100) and grade (Excellent/Good/Fair/Poor), plus breakdown: engagement, content, consistency, growth. Benchmarks show if you're above, at, or below typical performance.

5. Insights and Recommendations

Tailored tips on engagement, posting frequency, content type, and timing.

6. S.M.A.R.T Goals

Concrete goals based on your results—use them to prioritize next steps.

Get Your Report

Run a free Analyze report for any Instagram, YouTube, or TikTok account and use this guide to turn the results into action.

Understanding Your Analyze Report: S.M.A.R.T Score, Insights, and How to Use Them

When you receive an Analyze report, you get more than raw numbers—you get a structured view of performance, a S.M.A.R.T score, and actionable recommendations. This guide walks you through each section so you know exactly what to look for and how to use it.

What's Inside Your Report

Every Analyze report includes the same core sections, regardless of platform (Instagram, YouTube, or TikTok):

• Profile overview: Followers/subscribers, bio, post/video count, and similar metrics

• Engagement metrics: Likes, comments, views (YouTube/TikTok), and engagement rate

• Content performance: Best- and worst-performing posts, latest posts, posting frequency

• Insights and recommendations: Tailored suggestions based on your results

• S.M.A.R.T score: A structured overall score and grade

• S.M.A.R.T goals: Personalized goals to improve performance

Understanding the S.M.A.R.T Score

The S.M.A.R.T score summarizes overall performance in one place. It includes:

Overall Score and Grade

The overall score is a number from 0 to 100. It maps to a grade:

• Excellent: Top-tier performance relative to benchmarks

• Good: Solid performance, room to optimize

• Fair: Average—clear opportunities to improve

• Poor: Below benchmarks—focus on fundamentals

Grades are based on industry benchmarks that vary by platform and account size—so a "Good" on a large account is not the same as "Good" on a micro account.

Score Breakdown

The S.M.A.R.T score breaks down into four areas:

• Engagement score: How your engagement rate compares to benchmarks for your size and platform

• Content score: Quality and performance of your content (e.g., best vs. worst posts, averages)

• Consistency score: Posting frequency and regularity

• Growth score: Signals of growth potential (e.g., follower count, trend)

Seeing which area is strongest or weakest helps you prioritize what to work on first.

Benchmarks

The report shows how you compare to benchmarks:

• Engagement rate: Your rate vs. benchmark for your niche/size—Above, At, or Below

• Posting frequency: Your posts per week vs. recommended minimum, optimal, and maximum

Benchmarks differ by platform. Instagram uses follower-based engagement; YouTube and TikTok use views-based engagement. The report applies the right benchmark for the platform you analyzed.

Profile Overview and Engagement Metrics

The top of the report summarizes the account: followers/subscribers, bio, post/video count, and similar data. Below that, engagement metrics show likes, comments, views (where applicable), and engagement rate.

Remember: engagement rate formula depends on platform—Instagram uses followers; YouTube and TikTok use views. Your report uses the correct formula for the platform you chose.

Content Performance: Best, Worst, and Latest

This section highlights:

• Best-performing posts: Top posts by engagement—use these to spot patterns (format, topic, timing)

• Worst-performing posts: Lowest engagement—learn what to avoid or improve

• Latest posts: Most recent content and how it's performing

• Posting frequency: Posts per week—compared to benchmarks in the S.M.A.R.T section

Use this to refine content mix, format, and posting schedule.

Insights and Recommendations

The report includes tailored recommendations, such as:

• Engagement-rate feedback (above/below/average for your platform)

• Posting-frequency suggestions (e.g., post more or maintain consistency)

• Content-type tips (e.g., more video, better thumbnails, use of hashtags)

• Optimal posting times (general guidance; exact times depend on your audience data)

These are starting points—apply them in line with your niche and goals.

S.M.A.R.T Goals

Beyond the score, the report suggests S.M.A.R.T goals—specific, measurable, actionable targets based on your current performance and benchmarks. Use them to set priorities (e.g., "Increase posting frequency to 4 posts per week" or "Improve engagement rate to match benchmark").

How to Use the Report

Whether you're a creator or a brand:

• Creators: Focus on the weakest score area and the top 2–3 recommendations. Use best-performing posts as a template; improve or reduce what aligns with worst-performing content.

• Brands: Use the S.M.A.R.T score and grade for a quick read on quality. Use engagement and content sections to assess fit and authenticity.

Re-run the analysis over time to track progress and see how changes in content or frequency affect your score and benchmarks.

Get Your Own Report

If you haven't run an analysis yet, go to our Analyze page, choose Instagram, YouTube, or TikTok, enter the username and your email, and submit. You'll receive a full report by email—including the S.M.A.R.T score, breakdown, and recommendations—no signup required.

Ready to understand your performance? Run a free Analyze report and use this guide to turn the results into action.